How can the waste/materials hierarchy show a relationship to other objectives such as value, opportunity, responsibility, leadership?
We had been kicking around ways to bring a social responsibility aspect into our work, which was focused on materials, diversion of waste from landfill and working towards highest and best use of resources.
On a whiteboard, here's what we cooked up:
We wanted to position the waste hierarchy withing two social axes - one, the opportunity for creating more value the further one travelled from 'Dispose' to 'Avoid', and two, acting responsibly creates reputational benefits by demonstrating good citizenship and leadership.
We reckoned pursuing these twin objectives would help drive action towards sustainability, and a social license to operate.